In reality branding and marketing a nation encompasses many more activities than most people realize, and depends on a wealth of formal concepts, processes and models not implied by the soundbites just listed. At any rate, this is still a sophisticated subject to our society's level of establishment. Even a large section of influence makers might not be acquainted with how real nation branding would be operationalised to yield an economic value.

The group Os Kuduristas is a kuduro-based roadshow/cultural exchange programme put together to raise the global awareness of Angolan dance, music, culture. It has been on an international tour.

In a bid to continually improve its ties with Nigeria and promote cultural exchange, the Korean Cultural Centre in Abuja hosted its third annual film festival at the Silverbird Entertainment Centre.

As a way of entrenching the values in culture into the lives of Nigerian children at early stage, the Centre for Black and African Arts and Civilization (CBAAC) on Thursday hosted its annual Children’s Cultural Festival at National Theatre, Lagos.

The Confucius Institute at Liberia University, which was jointly established by Changsha University of Science & Technology in China and the Liberian government, through the University of Liberia (UL) nearly 4 years ago , has made some landmark achievements in the area of cultural exchange program.

China has launched a drive to win "hearts and minds" in Africa just as western powers – including Britain and America – are cutting back on their spending on international broadcasting. In January China Central Television (CCTV) launched its first African hub in Nairobi.

Valentino’s ateliers in the Eternal City could not be in greater contrast to groups of Kenyan women in an improvised workroom, creating traditional embroidery patterns inherited from Masai ancestors or the intricate crochet work handed down the female tribal chain. But these African women have been organized to create luxury products from designers such as Stella McCartney and Vivienne Westwood.

Brazilian firms hope that their reputation will ensure that opportunities keep coming. They are keen to distinguish themselves from competitors, especially the Chinese. They do not want to be seen as grabbing everything they can, says Rodrigo da Costa Fonseca, Andrade Gutierrez’s president in Africa.