Rather than give out free coffees or offer BOGO ("Buy One, Get One Free") deals, Starbucks is taking a different approach to National Coffee Day. The mega-chain will be doing a massive makeover of its stores across the nation this weekend, replacing menu boards with information about the farmers the company sources its coffee from. The aim is to inform customers about the challenges these farmers face, including coffee leaf rust and climate change, and the company’s commitment to ethical and sustainably sourced coffee.