The "New Alhurra" is on a fast track. In just over half a year, two of its embattled top leaders either slipped off the track or were pushed.

Larry Register is the latest news chief to exit the American government's Arabic satellite channel. The embattled former CNN newsman came in to lead Alhurra only last November.

Why Do Arabs Ignore Al Hurra?

The public scolding took place right after the long Labor Day weekend, perhaps not to spoil anyone's vacation. Setting atop the office desks of those who manage the U.S. government's Middle East Broadcasting Networks (MBN) when they returned to work was a terse report on their failings. It was not that their charges, America’s Arabic-language Radio Sawa and TV Alhurra, were putting out inferior broadcasts. Rather, the folks in charge of those broadcasts were not running things like good bureaucrats. What exactly does that mean?

The Senate Foreign Relations Committee conceded that its recent call for a debate on Alhurra's effectiveness should have happened before America’s Arabic television channel went on the air. But the oversight committee is too late. The dispute rages daily in Washington and the Middle East, and battle lines have been drawn on two major issues.

One is who is watching Alhurra, and the other is what they see there.