“It’s important because when I was first asked to spread goodwill through sport, I understood the meaning of it intellectually, but I didn’t fully understand it until I went to China,” Ripken wrote in response to a question asking why his envoy work was important to him.

The world of diplomacy has been changing so fast in the past 20 or so years because of technology. Public diplomacy is also an important part of an Ambassador’s job. It is the way we present our country to the public. It has been shaped around the advancement in communication technologies and has gained great momentum in the past few years thanks to social media outlets like Facebook and Twitter.

Contributing to a session on promoting Inter Agency Coordination and Articulation of Kenya’s Foreign Policy, which focused on among other things review of the Ministry’s working methods, many of the speakers pointed the need for constant and dissemination of correct information on the Government’s position on international issues to depict an accurate picture about the country.

Prime Minister Syed Yusuf Raza Gilani...urged the Pakistani envoys designated at various countries to work for facilitating people to people contacts with the countries of their accreditation to open up new avenues of cooperation.

Yao Ming is one of the few Chinese faces recognized by American audiences," said Brook Larmer, author of "Operation Yao Ming: The Chinese Sports Empire, American Big Business, and the Making of an NBA Superstar." "As much as we scoff at sports as just a game, for China it's a crucial part of its soft power diplomacy.

Two years ago, President Barack Obama made a commitment to support technological development in Muslim-majority countries and appointed science envoys to forge meaningful partnerships in science and technology.Since then, science envoys have visited dozens of countries and fostered cooperation in science and technology (S&T) across the globe.

[AFRICOM] is assigned mandate to win friends and influence people; build military-to-military ties; monitor socio-politico-economic trends; engage in intelligence acquisition; compile data bases on would be/could be terrorists -- and their possible enablers, and do some public diplomacy.

Religious ideas and the people who represent them are indispensable tools in the pursuit of peace, justice and the common good, said the U.S. ambassador to the Holy See, Miguel Diaz, in an address at The Catholic University of America.