Cari Guittard's advice for how both state and non-state actors can connect with the public under the current president.
While American patriotism -- the love of one's country -- is "awesome" in more ways than one, American nationalism -- the belief that America is the "greatest nation on earth," with the "greatest military power", and the "greatest ideals" -- can become dangerous, and even turn Messianic. The American establishment has been drilling these nationalist slogans, whether mythical or real, into the American mind for decades.
We need an army of corporate diplomats, from multiple sectors, engaged in strategic corporate diplomacy efforts to shore up America’s soft power reserves.
The “American brand” features the United States as an incubator of creative goods and services, and of entrepreneurial companies, many of which spread their best practices through their products, trade partnerships and investments around the world.