anholt-gfk nation brands index
Nick Cull and Simon Anholt continue their discussion on the 2020 Nation Brands Index results.
The news cycle about Brazil’s abundant economic and political problems – combined with issues during the Olympics – have damaged Brazil’s national brand. Latin America’s largest country dropped to 23rd place in the Anholt-GfK Nation Brands Index. It is Brazil’s worst ranking to date. NBI rates the image of 50 countries based on interviews and panels held in several parts of the world. It evaluates nations in six different criteria: politics, culture, population, tourism, the potential for immigration, and business friendliness.
“With the advent of blockchain becoming on stream, we saw its potential in 2010 and 2011,” Thompson said. “You could have something that could intermediate in the distribution of the international aid with full traceability.” In 2012, the UN Secretary-General Ban Ki-moon spoke about the seriously worrying levels of aid corruption globally.
Germany has beaten the US to be named the best country in the world, according to a survey that rates nations on how they are perceived by outsiders.