Author Jennifer Hubbert on the roots of soft power and her new book, China in the World: An Anthropology of Confucius Institutes, Soft Power, and Globalization. 

Several years ago I organized a conference designed to encourage those involved in the work of cultural diplomacy – policy makers, practitioners and cultural producers, public diplomacy officers, and academics; who too seldom talk to one another ...participants were asked to address what they took “culture” to mean in this context in the first place and to characterize its efficacy: what did they imagine “culture” does as part of the work of diplomacy?