Kenya said Tuesday it will torch its vast stockpile of ivory at a star-studded summit to include Hollywood celebrities, presidents and business leaders against "poaching and illegal trade in ivory." […] "Kenya plans to use the occasion to torch as many as 120 tons of ivory [...] as proof of our commitment to zero tolerance for poaching and illegal ivory trade,
" presidential spokesman Manoah Esipisu told reporters.

In a bitter irony, Prince Harry was pictured coming face to face with the bloody work of illegal poachers in South Africa’s Kruger National Park, just hours before the palace released a selection of his own personal photographs and videos that were taken during his summer visit to Africa, where he worked on frontline conservation projects.

In the end, this war will be won through changing hearts and minds—or in other words, public diplomacy. We need education to reinforce the principle that killing animals is not cool and that the crime of poaching will lead to serious consequences.Whether it is good luck, wisdom or patience, elephants are vital to our planet and must stay front and center in the global mindset until their slaughter is stopped.