As Germany moves to reduce energy dependency on Russian oil, the Baltic Sea region is emerging as a key partner.
Without falling into the perils of academic debate, it is safe to say that identity is central to foreign affairs and engagement. Yet, public diplomacy (PD) initiatives often fail to embrace subnational identities. This creates disconnects and gaps between PD and the populations of target audiences.
Derek Bolton urges a focus on subnational groups in the Baltic Sea region and elsewhere.