Sudanese officials are seeking to attract Chinese tourists, touting the impressive scenery and cultural heritage their country has to offer. At a tourism promotion event in Beijing on Wednesday, Sudanese officials also hailed a good relationship with China in making the case that Sudan could be an ideal destination for Chinese tourists. "We have unique tourist sites, ancient cultural heritage and beautiful natural scenery - that's Sudan's real treasure," Omer Eisa Ahmed, Sudanese Ambassador to China, told hundreds of potential tourists and Chinese travel agents at the event.

The first London Design Festival was launched in 2003. Since then, around 130 cities across the world have set up their own version. Why? Design is key to building a successful creative economy and a festival is a major gateway to individual creative industries.

Beijing attracts most Chinese overseas student entrepreneurs, according to a report jointly released by Center for China and Globalization, a Beijing-based independent think tank, and China's recruitment website Zhaopin.com. "Soft power" including interpersonal connections, comfortable environment, cultural diversity, and resources are the most important reasons the returned entrepreneurs consider when deciding on base.

Launched by Beijing Municipal Commission of Tourism Development as part of the Belt and Road Initiative, the global marketing campaign of "Imperial Ambassador" aims to promote Beijing's global tourism image and establish its reputation in the travel and tourism industry, and is a fresh attempt to transform the city into an "international exchange hub".