Undoubtedly, the #BringBackOurGirls vibe and heat must have at best fuelled the use of social media, particularly Twitter, to push for social change and global action. The #FeesMustFall (South Africa) and #Justice4Liz (Kenya) trends among others have followed the lead of #BringBackOurGirls.

Chess board

Digital diplomacy involves more than simply social media, argues Shaun Riordan.

The #BringBackOurGirls movement picked up momentum before ultimately fading from the international spotlight amidst criticism it was nothing more thanĀ "hashtag diplomacy." Indeed, most of the captured girls remain in the Islamic terror group's clutches.