Welsh and Indian creative professionals will travel to each other's countries to work together and produce new works including books, music and dance. [...] It is a joint Wales Arts International and British Council scheme which aims to help build relationships between the two countries.
“The Year of Creative Collaboration aims to increase the visibility of the UK in the UAE and vice versa in order to give greater focus, depth and contemporary relevance to the long-standing relationship between our two nations. The unique cultural programme will strengthen existing relationships and broker new ones between our people, institutions and businesses,” said the British Council.
Young people in some countries in Europe believe that the UK is less attractive since its decision to leave the European Union, [...] a new poll has found. Initial results of the survey of nearly 40,000 people aged between 18 and 34 years carried out for the British Council by Ipsos MORI show some significant negative shifts in the EU countries towards the UK’s attractiveness
Headlines explored the effectiveness of global soft power strategies
The chief executive of the British Council manages an annual income of £980 million, juggling projects which range from helping Nigerians improve their policing methods to touring the work of Turner prize-winner Grayson Perry in Turkey. Since it was founded in 1934, the UK’s cultural relations organisation has expanded to include some 200 offices in 100 countries – and at the helm of this massive “soft-power” behemoth is an Irishman.
The British Council India has come up with initiatives to launch new digital platforms under their campaign 'UK-India Year of Culture' with the aim to connect with the digital generation youngsters of India and UK culturally. [...] "We want to connect with the 4G generation who would like to travel with us digitally. Smart phones help connect with the younger generation and is one way to strengthen the cultural exchange between India and UK."
The British Council has unveiled a series of cultural and educational programs aimed at promoting its 'Year of Culture' to be observed across India and UK in 2017. These will include student scholarships, partnerships between Indian and British universities and a roadshow on Shakespeare - the most enduring literary and cultural icon that unites the two countries.