VisitBritain has announced the appointment of Gavin Landry as its Executive Vice President for the Americas, with a focus on driving new and repeat visitor growth to Britain from Canada, the U.S., and Brazil. Landry joins VisitBritain from New York State where he was Executive Director of Tourism, having led the iconic I LOVE NEW YORK (NY) program, and where he developed and implemented strategies to support growth of the tourism industry. With tourism as a critical part of the UK Government’s agenda ahead of future trade deals, Landry will continue to develop and strengthen strategic partn

In the shadow of Canada’s 150th anniversary celebrations, once-obscure Indigenous musicians from across North America gathered in Toronto to perform songs fused to the land of their ancestors.

The cultural ties and bilateral trade growth between Canada and India is growing stronger by the day and it is important to realize the role art and culture plays in expanding the socio-economic balance of a country. [...] An international project celebrating 150 years of Canada and 70 years of India’s Independence marked on August 15th, 2017 is being planned by way of a unique exhibit which will travel to India and back home to Canada – collecting culture stories through the creative process and travels.

Montreal is temporarily opening its Olympic Stadium as a shelter to host a sudden increase in asylum seekers arriving from the US. [...] Many of them have been denied asylum in the US and are hoping for a second chance on the other side of the border.

The Soft Power 30 Report suggests that national leaders influence their nations' brands. Nation branding scholars have also examined this relationship, noting that the two brands can begin to merge as the qualities of a leader become associated with that of the nation. At its extreme, the leader’s brand can eclipse the national brand causing a “halo effect”.