Anyone who has watched an Olympics whose vision is sharp will notice that the logo for Sochi 2014—which appears in every stadium, on every ticket, and on tens of millions of dollars’ worth of Olympic merchandise—is remarkably different from those of previous Olympics. It contains no drawing and features only unassuming lowercase lettering, the five Olympic rings, and a Web address.

The web is about to have its big bang. About 1,000 new generic top-level domain names, or gTLDs (the last bit of an internet address, such as the com in qz.com) will come into existence this year. On Feb. 4, anybody will be able to create and start running a website on the first of the new domains.