Information and Broadcasting Minister Arun Jaitley said today that filmmakers and creative people should use modern tools like cinema to spread knowledge and learning. Referring to the Bal Swaccha Abhiyaan launched today on the occasion of the 125th birth anniversary of Pandit Jawaharlal Nehru, he said ‘Swachhta’ should be instilled as one of the core moral values in childhood so that children practice the habit of cleanliness as part of their childhood and personality.