China Daily's deputy editor-in-chief Kang Bing said Fairfax Media's presence in both Australia and New Zealand "means the influence of China Daily will be spread to cover the two most important countries in Oceania", adding that China's "soft power could drive the wheel of its friendship with Australia and New Zealand", according to quotes carried by the Chinese newspaper.

China doesn’t just exert heavy control over state media; its influence over media outlets outside China is expanding, according to a new report by Freedom House. For the past three years, the government has been investing millions of dollars in a global soft-power push. State newspaper China Daily publishes inserts of its English edition in major Western papers from the Washington Post to the New York Times. China’s Central Television, or CCTV, has hired dozens of experienced reporters from the US for its Washington bureau and rivals other foreign operations like Al-Jazeera America.