Considering the importance of public diplomacy in cultural and people-to-people exchanges, we encouraged and supported the foreign ministries of the three countries to continue consultations on a trilateral forum on public diplomacy to enhance understanding and friendship among the peoples of the three countries.

China’s soft power has also been ascendant in Africa. [...] China is leveraging its soft power — culture, investment, academia, foreign aid, public diplomacy — more effectively than before to influence Africa and other regions in the developing world.