china

China is using its soft power in the form of foreign aid to change the world despite criticism from Western countries that its approach lacks transparency.

The Silk Road Economic Belt and the 21st Century Maritime Silk Road (Belt and Road) initiatives are the latest strategies in Beijing's foreign aid policy. Around 76 percent of the loans Beijing granted between January 2014 and March 2015 were to countries included in the trade and infrastructure projects aimed at linking China and Europe.

India’s armed forces yesterday demonstrated the country’s ‘soft-power’, participating in the first International Yoga Day at the highest battlefield of Siachen to the South China Sea and Mediterranean Sea.
Soldiers practised yoga at the Siachen glacier, the world’s highest battlefield at 5,400m altitude, and also in Ladakh and Kargil, along with all major stations across the country.
The Indian Navy, observing “Yoga across the Oceans”, had ship crews stationed in international waters, from the Mediterranean to the South China Sea practising yoga.

Chinese Vice Premier Liu Yandong on Sunday called for more "basketball diplomacy" activities to strengthen mutual understanding and friendship between the Chinese and American peoples.

Liu made the appeal during a visit to NBA basketball team Houston Rockets' home field Toyota Center, where a group of Chinese student athletes from Tsinghua High School are working on a basketball training program.

She said sports are an important part in people-to-people exchanges, which have played a unique and significant role in China-U.S. ties.

Funded by a $40 million investment from Microsoft Corp., the University of Washington and China’s elite Tsinghua University will launch a new program in Seattle in the fall of 2016 to focus on technology and design innovation—a cooperative move between nations for whom technology has been a sore point in recent years. The “Global Innovation Exchange” will represent the first physical presence by a Chinese research university on U.S.

Indian Prime Minister Narendra Modi has taken on the role of a yoga guru for Chinese Internet users. He is providing his followers on Weibo, China’s version of Twitter, a daily lesson of yoga exercise complete with sketches about different poses, and a list of benefits. Modi’s yoga posts are but the latest in a series of sweeping efforts by India to connect directly with the public in China, and try to capitalize on the two neighbors' shared links to Buddhism and other traditions in a bid to build sentimental bridges.

This journal article by Zhao Kejin examines China's public diplomacy strategies, campaigns and global motivations to strengthen and secure its international public image. 

As China’s global power grows, Beijing is learning that its image matters. For all its economic and military might, the country suffers from a severe shortage of soft power. According to global public opinion surveys, it enjoys a decidedly mixed international image. While China’s economic prowess impresses much of the world, its repressive political system and mercantilist business practices tarnish its reputation.

New Delhi -- Last month, in front of the Temple of Heaven in Beijing, Indian Prime Minister Narendra Modi and Chinese Premier Li Keqiang posed for Modi's smartphone and snapped a photo. "It's selfie time! Thanks Premier Li," Modi tweeted to his 13 million Twitter followers. The photo of the two men--together representing nearly 40 percent of the world's population--led the Wall Street Journal to wonder, "Did Modi Just Take the Most Powerful Selfie in History?"

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