What the people think of their leadership and government will be increasingly reflected not in the traditional print and TV media, but in the digital media and in the blogs and micro-blogs of the digital world. The digital image of China in the international net community will increasingly influence governmental and non-governmental perceptions of China.

In what experts describe as an unusual form of public diplomacy, U.S. colleges have created State-Department-funded “American Cultural Centers” in partnership with Chinese host universities. “Their primary purpose is to expose Chinese audiences to the depth and breadth of U.S. culture,” said Erik W. Black, an assistant cultural affairs officer at the American embassy in Beijing.

An agreement has been reached between Nepal and China to establish a Chinese Cultural Center in Nepal. Secretary at the Ministry of Cultural, Tourism and Civil Aviation, Yagya Prasad Gautam and Chinese Ambassador to Nepal Yang Houlan on Thursday signed the agreement at the Ministry.

Last November, Michelle Makori, a business reporter formerly of Bloomberg News, joined a small group of seasoned Western television journalists for a whirlwind tour of China. The trip, arranged by China Central Television (CCTV), the world's largest broadcaster, culminated in a visit to the network's two headquarters

Humor, humility, and, of course, honesty, all are qualities that work in public and cultural diplomacy. In attending and speaking at Our Class, Ambassador Schnepf understood that leading with humility can be more effective than the self-promotion that often accompanies public diplomacy. We can all learn from his example.

The last place that the Polish Ambassador to the United States Ryszard Schnepf might have been expected to appear in his first two weeks in Washington was the opening performance of Our Class, the searing play about a dark episode in Poland’s history: the 1941 massacre of Jewish citizens by their Catholic neighbors in Jedwabne.

"Malawi needs more sports infrastructure and the stadium to be constructed by the Chinese is just one of them," said Sports Minister Enock Chihana. Malawi's two existing stadiums have both been condemned as unfit for purpose by the Confederation of Africa Football and Fifa. Grounds funded and built by Chinese dollars are a major part of Beijing's so-called stadium diplomacy.

When China embraced the world with its opening-up policy and extraordinary economic growth, the Awakening Dragon had embarked on a golden journey to transform itself, from being labor-intensive to being knowledge-intensive, from rising dependently on the growth of hard power to a full-blown renaissance of soft power, from the crude, cut-price "Made in China" to an imaginably refined, top-notch "Created in China".