China’s ability to get what it wants through attraction and persuasion rests on a number of factors: its culture (witness the Confucius Institutes it promotes); its values (particularly a successful growth model); and its foreign policies (for example, the pledge not to intervene in the internal affairs of other countries).

Chiefly through its state-controlled media, the Chinese government launched a campaign to highlight its peaceful rise and attractive culture by providing information about its ideas and value system. China’s charm offensive, however, is unlikely to bear much fruit if its public diplomacy strategy lacks a critical element: “a responsible China.”

China strives to project a profile on the global stage as a responsible state because some western observers remain wary of "an assertive China" after its rapid rise to become a global economical power house.

China is pushing its soft power agenda with an aim to quash debate on the issue of Tibet, where self-immolation protests will continue until Beijing ends its policy of state-sanctioned discrimination in the region, a Tibetan advocacy group said Wednesday.

As proof that Chinese fans won’t lavish attention on a player simply because of his ethnic background Beyer pointed to Yi Jianlian. The Chinese-born power forward entered the NBA to much fanfare in 2007 only to fade quickly into anonymity after failing to impress on the court.

For more than a decade, China has pursued a strategy in Southeast Asia that relied heavily on economic carrots to increase the stake of the Southeast Asian countries in maintaining good relations with China...Chinese foreign direct investment, foreign assistance, and trade have all been used to encourage countries to consider Beijing’s interests.

For the last two decades and more, Chinese-American Zhao Qiguang has given countless talks and lectures on Chinese culture in the United States...To Zhao, international cultural exchanges are no less important than bilateral trade, and he feels there is a definite deficit at the moment.

China may therefore need to modify its religious and ethnic policies in order to keep up with changing times. If China fails to adjust its policies, the silence or murmurs heard among its Muslim population might gradually begin manifesting themselves in angry protests in the model of the Arab Spring.