china
Diplomats in all parts of Canada's Beijing embassy are being encouraged to learn how to use China's version of Twitter. The embassy launched a "weibo" microblog account on Chinese Internet portal Sina.com in June 2011. But internal Foreign Affairs documents show that not all Canadian diplomats rushed to type out 140-Chinese character updates when the account went up.
If the French came up with the Alliance Française to capture the attention of the Global community, China has now started the Confucius institutes as effective healthy rivals. The traditional Asian recluse now has centres that look at imparting to the world the niceties of their culture and allow foreign nationals an opportunity to learn and enjoy Chinese martial arts, language, calligraphy, food, music and dance.
A senior Chinese diplomat in a meeting with an Iranian media delegation headed by Foreign Ministry Spokesman Ramin Mehman-Parast stressed the necessity for the further development of media relations between the two countries.
...Deng Xiaoping met Henry Kissinger... and asked him: "Doctor, are you familiar with Confucius?" In uncharacteristic modesty, Kissinger said: "Not in detail". Although the Chinese are nowadays trying to return to their traditional culture and values to boost their soft power and political influence, I am afraid most of them have to echo Kissinger's answer, "not in detail", when prompted with the same question.

A compilation of Chinese public diplomacy pieces.