Chinese Ambassador to Cambodia Pan Guangxue on Friday spoke highly on Chinese language volunteers' contribution in Cambodia, hailing them as ambassadors of Chinese culture and language in Cambodia. Speaking to the third tranche of Chinese volunteers in China's embassy, Pan said he appreciates the volunteers' contribution in spreading Chinese culture and teaching Chinese language, which enhances the people-to-people exchanges between the two peoples.

At a time when most Western broadcasting and newspaper companies are retrenching, China’s state-run news media giants are rapidly expanding in Africa and across the developing world. They are hoping to bolster China’s image and influence around the globe, particularly in regions rich in the natural resources needed to fuel China’s powerhouse industries and help feed its immense population.

Opposition Democratic Progressive Party Legislator Lin Chia-lung said yesterday in Shanghai that Taiwan and China should focus on exchanges in the area of soft power development and city governance experiences, without involving sensitive political issues.

China has pushed Confucius Institutes — subsidized Chinese language schools — and expanded some of its domestic media in hopes of exerting more influence over global culture. Despite pouring billions of dollars into these and other programs, they haven’t really worked...If China really wants to boost its soft power, it should be making video games.

Simply put, China deploys soft power in Africa very prudently. China projects soft power by building visible infrastructure projects on the continent. From the ‘Uhuru’ Tanzam Railway project to the Indian Ocean to the African Union’s new gleaming skyscraper headquarters complex. China is making real and noticeable differences in the lives of Africans all over Africa.

China has been wooing foreign universities and foreign students in a bid to internationalise its universities and as part of a ‘soft power’ policy to project itself internationally...“There is a clear national policy in China of ‘soft power’ using education," said Yang Rui, an assistant professor in Hong Kong University’s faculty of education.

Huang is one of the 24 Chinese students who were brought to Bibb county through the Confucius Institute to teach Madarine in primary grades. At Heritage, all students in pre-kindergarten through 3rd will learn Madarine this year.