The two countries should expand cultural and people-to-people exchanges so as to consolidate the foundation of their friendship. He said they should make full use of the Confucius Institute and the Chinese culture center in Bangkok to further enhance cooperation in areas including culture, education, tourism and youth exchanges.

One would have thought that after that 1979 Bollywood breach of the Chinese market, Indian movies would have found slow but ready acceptance in that country. However, the next Bollywood film to make as massive an impact was the Aamir Khan starrer 3 Idiots, nearly 32 years later

Prime Minister Manmohan Singh underscores ‘cooperation’ and ‘competition’ as the elements defining the Sino-Indian relationship. But for the present, competition is the buzzword. Seasoned diplomats admit to the lack of common and contemporary cultural elements besides Bollywood that can project soft power across the militarised borders.

The leaders at the "Committee of 100" conference are imploring lawmakers, policymakers and even media moguls to help strengthen U.S.-China relations. They're pushing for more public diplomacy, more education — and more cooperation between the leaders of both countries.

As a cultural expression of the national history and real life, folk culture gradually went into people's everyday life. With the whole nation's feelings, it highlights a country's soft power. Furthermore, it is also the most concentrated expression of national spirit.

Cross-Border Dialogue,"... pools dialogues between Zhao and senior government officials and top experts from countries around the world. It covers a wide spectrum of public diplomacy topics, contrasting ideas and combining wisdom from the East and the West

America’s image abroad remains strong, retaining its post-Bush worldwide increase in 2009. But in new survey data released here this morning by Gallup, the U.S. has lost significant support in the past year in Africa and Latin America.

WASHINGTON --- America’s image abroad remains strong, retaining its post-Bush worldwide increase in 2009. But in new survey data released here this morning by Gallup, the U.S. has lost significant support in the past year in Africa and Latin America.