Although the Chinese government has invested heavily in promoting the spread of Chinese culture overseas, some art groups do not agree with the funding behavior. They say the best way to successfully introduce China's cultural products into mainstream Western society is through commercial channels.

Through such platforms as overseas visits by Chinese leaders, receiving visits to China by foreign leaders, the Beijing Olympic Games and Shanghai World Expo, we engaged in dynamic public and cultural diplomacy...and showed to the rest of the world a China that is culturally-advanced, democratic, open and making continuous progress.

"Deepening cultural exchanges with foreign countries, and promoting Chinese and foreign cultures to learn from each other" has been listed as one of the major tasks of the Chinese government in 2012, says the government work report delivered by Premier Wen Jiabao at the opening ceremony of the National People's Congress in Beijing.

On her graduation day at the prestigious Kennedy School at Harvard, Yang Jia’s dean called her “China’s soft power”. A decade later, Yang, 49, has probably become more than that — in a country which has the largest population of the disabled in the world, visually impaired Yang is now its symbol of hope.

The Chinese Culture Year, which ran from Oct. 7, 2010 to Jan. 14, was a very important cultural exchange event in the time since the two countries established ties more than 40 years ago, the Chinese ambassador to Italy said. "The event has a profound impact on the Italian people and laid a solid foundation for the healthy development of bilateral ties."

China is planning to open more Confucius Institutes to teach traditional Chinese medicine (TCM) overseas in order to promote this age-old medical science, deemed the essence of Chinese culture, said Vice Minister of Health Wang Guoqiang...The Confucius Institutes are non-profit public institutions for promoting Chinese language and culture in foreign countries.

Hong Kong-based Phoenix Satellite Television Holdings Ltd will receive an unspecified level of financial support from Bank of China Ltd to boost the development of China's cultural industry, Xinhua news agency reported on Sunday.

Unlike Augustan Rome, the Song Dynasty that inspired Qingming Shanghe Tu exerted a different kind of power.... Its entrepreneurs and scholars invented technologies still in use today, technologies that enabled widespread education, encouraged trade and travel, inspired artistic excellence and not only tolerated but encouraged diversity and openness.