Chinese firms investing overseas should focus more on public diplomacy..."They lack in-depth and comprehensive knowledge of the international market, practices and rules, and they are not skilled at conducting public diplomacy with the local communities," said Zhao.

Soft-power, the Middle East and the leadership change have all been hot topics in recent months. This is especially the case in light of China's growing economic clout as its involvement grows in terms of financing a bailout package for debt-stricken Europe.

There's so much political irony to go around in this story. First, there's a construction company wholly owned by the Chinese government -- which generally has an attitude toward mosque construction in the People's Republic that ranges from somewhat uneasy to downright hostile...

The February issue of PDiN Monitor focuses on The Future of Public Diplomacy and will introduce a new structure for CPD's regular analysis of public diplomacy in the news. Beginning this month, CPD will graph overall trends in public diplomacy news aggregated daily in PDiN.

...Should America's hard power and divide-and-rule approach triumph, Africa may descend into one large theatre of war with many actors, chapters and a tragic ending. Should China's soft power and win-win economic approach triumph, this may end up becoming a truly African Century.

Unsuspectingly, Sunday night's Academy Awards turned into a kind of prism of global politics as Oscars were given out to Iranian and Pakistani films as well as to a film produced by a French director with French actors financed with French subsidies.

Thailand is now most of the way through the first term of the Obama administration, and US Secretary of State Hillary Clinton has introduced and implemented the concept of "smart power" in relation to US foreign policy, which attempts to strategically combine elements from both "hard power" and "soft power" approaches.

Through trade, investment, educational exchanges and other outlets, the United States and China have dramatically increased their ties. Many experts believe these cross-cultural exchanges can foster mutual understanding between the two peoples in a way that is as effective as or sometimes even more effective than professional politics.