During the session, leaders of the Party approved a decision on deepening reform of the cultural system and promoting the development of the cultural industry in a bid to build a country with soft power.

...as a part of larger scheme of building up China’s “soft power.”... Xi’s trip to Iowa is evidently designed to do just that, projecting an image not of a Communist dictator, but a caring leader of a modern nation who cherishes his friendship with Americans, in the hopes of garnering some American goodwill.

CCTV Africa's mission will be to present the good truth of China \[...] and to show the good experiences of its economic development."...until recently, the country did not wish to export its culture, but in 2008 things changed. The following year President Hu Jintao used the concept of soft power for the very first time, connecting it to the diffusion of Chinese culture and influence around the world.

China’s soft-power offensive is unlikely to succeed if it solely relies on state-controlled media organs to get the message out. These institutions have a serious credibility problem, both inside and outside China. Beijing may choose to increase their budgets lavishly, but the money will most likely be wasted.

CCTV America, from its studio in Washington, D.C., is part of Beijing’s outreach of telling its own story through its own voice. The expansion has been dramatic and expensive. They are covering stories of Chinese interest that are not covered by Western media or not covered in a way the Chinese want.

The WikiLeaks cables show that governments really do think along these strategic lines about the entertainment industry. They call it soft power. Let's hope that they don't forget that someone – Hollywood, Bollywood, or Chinese – is supposed to be making the next generation of classic films at the same time.

The Barbican in London opened its doors to reveal five decades' worth of possessions accumulated by the mother of the Chinese conceptual artist Song Dong. Jane Alison, senior curator at the Barbican, said that Waste Not was "so personal and poetic … it helps us to understand the reality of Chinese history and culture in the 20th century in a way that newspapers can't".

For some industry insiders, the trio personify a growing partnership between Beijing’s aspirations to export what it calls “soft power” – a sugarcoated version of China and its myriad social problems – to the West and Hollywood producers, who are bending over backwards to get a piece of the world’s fastest growing film market.