The dominance of western brands in China has long been a sore spot for the country's leaders. You can't walk through a Chinese commercial district without bumping into an Apple or Prada store occupying the city's finest prime real estate.

As the Chinese lunar calendar ushered in the Year of the Dragon on Monday, Chinese artists and cultural delegations are staging various performances around the world. The year of the Dragon, marked by this ambitious and magical Asian icon, is to witness dramatic growth of Chinese culture on the international stage.

The Chinese government, determined to build the country’s soft power by projecting a better image abroad through culture and to maintain control at home through censorship, is strongly supporting the local industry and restricting foreign rivals.

...China is on the move in Africa, employing a wide range of soft power initiatives to secure influence, trade, and—most critically—the energy and mineral resources the Communist Party needs to continue
the astonishing economic growth that undergirds its legitimacy.

Vice-President Xi Jinping's trip to the United States this year is expected to be an opportunity to further promote public diplomacy between the two countries, as more US citizens have positive views on China, a US embassy spokesman said on Thursday.

The year-long series will conclude in the winter, the ambassador said. "Sports, movies, animation and cartoons, music and youth exchanges are among the priorities campaigned by both sides" to promote public diplomacy, Niwa said.