For me, in the flood of news a headline bears special importance for Northeast Asia security. The guideline reiterated by President Hu Jintao about boosting the "cultural soft power" of China recognizes that "culture has increasingly become a major element bringing together the people and the creative power of Chinese nationality".

Beijing isn't satisfied simply with controlling domestic TV news and the Internet. It wants to control the Chinese cultural diet. And the appetite goes outside China's borders, as well. Beijing wants more "soft power."

...western media have taken Hu’s remarks as a sign China’s rulers are principally concerned with the corrosive influence of western soft power, Pirates of the Caribbean outshining the state-backed Founding of a Republic.

The U.S. force size in Asia-Pacific will increase...not to prepare for some Cold War-style showdown with a rising China... Obama seems to mean it when he talks about America's "Pacific Century," and putting a military presence there is a great way to extend U.S. hard as well as soft power.

The film, “The Flowers of War...is Mr. Zhang’s take on the Nanjing Massacre. At the moment, no other cultural product or artist better embodies the hunger by the Chinese state and its citizens to create culture that can attract foreigners, bolstering China’s “soft power”...

A Chinese scholar recently said that China is catching up to the U.S. and is becoming a superpower. But according to a media survey, most Chinese don’t think so...The Chinese public’s pessimism about China’s rise as a superpower is shared by Chinese intellectuals...

There is now a huge demand in the international community for China's views on global issues, said Wang, adding that online discussions between senior Chinese diplomats and the general public are an example of the country's drive for policy transparency.

On the first day of 2012, Chinese President Hu Jintao published an essay on culture in a...The language, lifted from Hu's speech at a party plenum on "promoting culture" in October last year, has been interpreted as largely hostile toward the "west" and its machinations to divide China.