"Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe...This has given rise to public diplomacy, which is considered an important means of developing soft power.

The relevant Chinese government departments should think about how to deal with overseas publicity and public diplomacy in Vietnam: winning hearts and minds, especially of the post-Vietnam-War generation, who have a much more favorable impression of the U.S., than of China.

Carrie Tucker, chief executive of Rodeo China, who has been doing business in China since the 1980s, and is co-founder of Less is Forever More Inc, had said the rodeo exemplified the culture of the American West and the founding history of the US. Tucker added rodeos were still a celebrated part of rural life in the US, but welfare groups here contended it was an outmoded and cruel sport.

The trip was initially about much more than basketball — the exhibition games were merely a formality as the Hoya contingent toured the country, met with Vice President Joe Biden and sought to promote sports diplomacy between the world's superpower and its ascending counterpart.

At a time when even the Chinese have realised the soft power of the media and been trying to understand it, speak its language and make it a national asset and not a national vulnerability, it is disquieting that your Government is reported to be thinking of setting up a small group to deal with issues concerning the accountability and regulation of media...

China’s economic power over the US is now substantial, and will limit not only America’s influence in the financial markets, but also its capacity to use military power. If this forces America back towards what the international-relations scholar Joseph Nye calls “soft power and multilateral diplomacy,” it may well be a good thing. But such approaches are anathema to the US Republican Party...and they might unnerve the many Asians who are nervous at China’s growing military might.

Water is fast becoming a cause of competition and discord between countries in Asia, where per capita freshwater availability is less than half the global average. The growing water stress threatens Asia’s rapid economic growth and carries risks for investors potentially as damaging as non-performing loans, real estate bubbles and political corruption.
By having its hand on Asia’s water tap, China is therefore acquiring tremendous leverage over its neighbours’ behaviour.

Following the work of American scholar Joseph Nye, it is common for analysts to limit the debate on national strength to hard and soft power, with a combination supposedly forming "smart power." However, the patterns of Beijing's transformation invite an enlargement on these reflections to consider a third dimension of power, "subtle power," which is, to a certain extent, the application of some of China's highest philosophical principles in the field of strategy.