Beijing invests a lot of diplomatic and public-relations effort in persuading the world that China's "peaceful rise" is nothing to fear. This is especially true in Africa...Libya's recent turmoil represents a missed opportunity for Beijing to have shown its readiness to shoulder the responsibilities of a great power.

China relies extensively on its investment and foreign aid apparatus to bolster its soft power on the continent. While Sata's election will not deter the Chinese from further investing in Zambia, it could signal the beginning of a trend in African politics for candidates to run on anti-Chinese platforms.

Today, the USC Center on Public Diplomacy released a Media Monitor Report on "Expo Shanghai 2010 - Flaunting Nations' Beauty through the Practice of Nation Branding".

It is one of India's wildly successful exports and a symbol of the country's soft power. But the curry is no longer simply "Indian" . It has become as much English or Scottish as it is Thai or Samoan. Once associated with the kitchens of the subcontinent, the curry's aroma now wafts across continents effortlessly, often taking on a life of its own.

China continues its 'soft power' diplomatic efforts to expand its influence around the globe with the establishment of ever-more Confucius institutes at universities around the world and, recently, the spread of an offshoot aimed at schools called the Confucius Classroom scheme.

As China's economy and exchanges with the world see rapid growth, there has been a sharp increase in the demand for Chinese learning...Committed to providing Chinese language and cultural teaching resources and services worldwide, the Confucius Institute goes all out in meeting the demands of foreign learners and contributing to the development of multiculturalism.

China's global soft power push is being refined through forays into Australia during the Year of Chinese Culture here. Ten writers recently came from China under the new format via the Chinese Writers Association, a government organisation, for a four-day conference with Australian counterparts.

...[a] full-blown geopolitical rivalry cannot occur on one dimension only – it needs to go beyond, say, a military capabilities competition to include diplomacy, economics and even soft power.