Officials in Beijing are of the opinion that supporting the Palestinian cause is a "valuable public diplomacy tool" which will not only help China improve its standing amongst Muslims, but will, at a minimum, fend off any potential Arab criticism of Beijing's unsympathetic attitude towards Uighurs.

Countries in East Asia are increasingly looking to pop culture, as an instrument of "soft power". And the "soft power" competition is alive and well in East Asia, with not just financial returns at stake, but also as a positive influence in the attitudes of target or importing countries.

To establish a longer-lasting world order, the aims have to be set high and broad enough to encompass mutually shared interests...and the working plan should be realistic enough to embrace different developmental strategies for countries in different development stages and having different cultural backgrounds.

In the last few years, India has deftly indulged in Bollywood promotion in China, part of soft power diplomacy that both sides feel help in creating a positive atmosphere for nurturing bilateral ties that often get entangled in sensitive issues.

Public diplomacy practitioners, students and scholars are aware that one of the critical obstacles for public diplomacy is resource deficiency, which includes the lack of funding and personnel. In other words, the scope of influence is a problem. Both Biden and Locke successfully attracted Chinese attention, with which any diplomatic approaches can be magnified.

The American companies get a peek into the high-walled Chinese playground; China gets an injection of Hollywood storytelling pep, marketing savvy and global distribution that might help its film industry kick on. Despite the endless barrage of coverage declaring the 21st century Beijing-owned, Chinese cinema isn't flourishing.

APDS Blogger: Di Wu

Beijing invests a lot of diplomatic and public-relations effort in persuading the world that China's "peaceful rise" is nothing to fear. This is especially true in Africa...Libya's recent turmoil represents a missed opportunity for Beijing to have shown its readiness to shoulder the responsibilities of a great power.