Over 40 million people are learning the Chinese language and interest keeps growing as Beijing’s international influence expands world wide according to Xu Lin, Director of the Institute to promote the language overseas and head of the Confucius Institute.

What happened to China's much vaunted "soft power" and "good neighborly" diplomacy about which we have heard so much in recent years? China's supposed "soft power," always overstated, has passed from the scene in short order.

While U.S. public diplomacy since September 11, 2001, has focused on countering terrorism and the radicalization of the Muslim world, China has been moving ahead, taking a page out of the U.S. playbook. Aiming to promote their model of governance, the Chinese have invested heavily in public diplomacy.

These videos are part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

The Australian Broadcasting Corp. and the Shanghai Media Group Tuesday signed a long-term agreement that will see the two broadcasters' international channels share programming and news and provides for potential future co-productions.

Israel is often mentioned in the context of war and conflict.  Deputy Commissioner General discusses how the country presents itself as a place of innovation and creativity at Shanghai Expo.

Education officials from China and the directors of Confucius Institutes in the Ibero-American countries have opened a conference to consider ways of boosting the overseas teaching of the Chinese language.

Japan has indicated it wants to exit from the system of aiding poor countries. The move comes at a time of weakening US economy, and China’s drive to enlarge its role in the arena of aid politics in both Africa and Asia.