As part of its global pursuit of soft power, South Korea presents its country brand at Shanghai Expo by employing the instrument of pop culture.

China Media Capital is supported by the Chinese government and will take controlling shares in the TV channels which Rupert Murdoch had hoped would deliver mass audiences. But Beijing has kept a tight rein on foreign media players, including the world's biggest.

Zhang said acrobatics is one of the most popular recreations in China. He expressed his confidence the visit by the China National Acrobatics Troupe delegation will further promote the existing cultural cooperation between the two countries and China- Bangladesh relationship.

The Obama administration of has not changed its China policies, and it continues to apply the carrot and the stick through its “smart power” diplomacy because it wants to find a way to perpetuate its position as the leader, even if it is unable to cooperate or reach compromises with China on major global issues.

Gov. Linda Lingle says she'll likely travel to China in her final months of office to foster relations with tourism and government officials in the fast-developing Asian nation. In her final address as governor before the Hawaii Tourism Conference, Lingle said Tuesday she is committed to getting direct flights between Honolulu and China.

A view of various illuminated pavilions after dark at the 2010 Shanghai Expo.

These videos are part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

A view of various illuminated pavilions after dark at the 2010 Shanghai Expo:

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