Principal director in the Rural Development, Preservation of Culture and Heritage ministry, Paul Damasane has said films are important mediums that help in the promotion and preservation of culture and heritage and his ministry seeks to the encourage the growth of the creative industry, so it can make a unique contribution to the cultural expression. Damasane made the remarks in Harare last week at the opening ceremony of the ongoing China Film Exhibition in Africa hosted by the Chinese embassy and the China Film Group Corporation.