Traditional Chinese medicine is readily identified with China by people overseas, an official said yesterday, opening a possible new avenue for the nation to project soft power around the globe. Wang Guoqiang [...] attributed traditional medicine’s high recognition to the authority’s attention to its development and the increasing recognition of its value by the international community.

Speaking at the plaque-unveiling ceremony, representative of Portuguese science and technology and higher education minister Joao Queiroz said he believed the new institute would not only make a remarkable contribution to the dissemination of the Chinese language and culture, but would also further deepen the cooperation between Portugal and China.