This project drew on the ‘cosmopolitan turn’ in social thought to reconsider city diplomacy in spatial terms, including urban planning, architecture and network theory.
The USC Center on Public Diplomacy was pleased to co-sponsor the Association of Public Diplomacy Scholars annual conference on public diplomacy, place brands, and soft power.
8:30 am: Registration and Breakfast
9:00 am: Welcome
9:15 am: Keynote Address
• Keith Dinnie (author of Nation Branding: Concepts, Issues, Practice)
Hosting the 2020 World Expo would put the Bay Area and Silicon Valley on the global stage in a very positive way," said Bay Area Council President and CEO Jim Wunderman. "With its focus on innovation, sustainability and space science, the expo could help cement our reputation for good. Everybody will want what Silicon Valley's got.