On the other hand, consumers are gravitating towards companies that are using social media to dialogue with them about social issues. A well-known example of this is the Pepsi Refresh Project that used crowdsourcing to invite consumers to co-create where Pepsi puts its charitable contributions.

Initiated by the International Marketing Council (IMC) of South Africa and taking place in each of the nine provinces, the summits aim to increase provincial participation in the nation-branding effort and encourage active citizenship – which, in turn, will help position the country as a top investment and tourism destination.

"...Building on Microsoft's support to NGOs around the world, the Microsoft NGO Connection Day Nigeria 2011 will help fill a huge gap that will improve organizational efficiency while also helping many non-profits save cost," PIN's Executive Director, Mr. 'Gbenga Sesan, said.

Three leading Kenyan universities have partnered with Safaricom and telecoms solutions provider Huawei, in a move that will increase the skills of engineering students being churned out of the institutions.

It will witness a high turn-up of French companies that will display their products and know-how, present their achievements and developments in the ICT sector, and seize this world class opportunity to promote their new technologies and services to a broad spectrum of visitors expected from Egypt and the Middle-East region.

Citing an opportunity to advance our national security, economic competitiveness and public diplomacy, the U.S. Travel Association has urged President Obama to discuss prospects for including Brazil and Chile in the Visa Waiver Program (VWP) when he visits South America this month.