PD Magazine announces the launch of the Winter 2011 issue: "Corporate Diplomacy". This unique publication examines a variety of factors that make the private sector an important source of innovation and collaboration within the public diplomacy process.

In the debate over what is and is not public diplomacy, here’s another example to throw into the mix. In 2009, the ad agency for Nike China won an award for its series on Liu Xiang, a Chinese phenom in the hurdles. Liu carried the inspirations of China into the Beijing Olympic games in 2008.