I had written a couple months ago about the seemingly uncoordinated and scattershot approach in which U.S. embassies engage in the name of public diplomacy. An interlocutor pointed me to a speech delivered by retired Foreign Service officer Donald Bishop to the Council of American Ambassadors earlier this fall. While so many practitioners of public diplomacy circle the wagons to protect budgets and the system they know and in which they thrive, Bishop speaks directly.