On Friday, State Department officials announced that they would revamp their efforts to counter ISIS messaging online — among other ways, by opening a new “Global Engagement Center.” That same day, the President and various high-ranking members of the national security establishment met with representatives from Facebook, Twitter, YouTube, and other Internet powerhouses to discuss how the United States can fight ISIS messaging via social media.

The Obama administration announced a major revamp on Friday of its campaign to counter Isis propaganda amid mounting public anxiety about the group’s ability to encourage attacks within the US.The White House said that it was setting up a new counter-terrorism task force that will develop policies to prevent the radicalisation of potential terrorists. ​

The Obama administration on Friday announced an overhaul of its efforts to respond to online propaganda from the Islamic State after months of acknowledgments that it had largely failed in its attempts to counter extremist recruitment and exhortations to violence on social media. The administration has emphasized that it needs the assistance of some of the nation’s biggest technology companies, and a group of top White House and national security officials flew to California on Friday to plead their case with executives.

The Obama administration is overhauling its faltering efforts to combat the online propaganda of the Islamic State and other terrorist groups, U.S. officials said, reflecting rising White House frustration with largely ineffective efforts so far to cut into ISIS’s use of social media to draw recruits and incite attacks. Officials will create a counter­­terrorism task force, which will be based at the Department of Homeland Security but aims to enlist dozens of federal and local agencies.

When fighting terrorism with military force, the United States, if it so chooses, is unmatched in both innovation and prowess. But when the terrorism battle is confined to the media and communications sphere, U.S. capabilities are lagging.

In the aftermath of Daesh-inspired attacks on Paris, London, and San Bernardino, the United States and Europe have been wrestling with how best to wield their military power to defeat the threat. But faced with an enemy that inspires others to violence through well-produced propaganda, we should also consider the role of soft power in combating that hateful ideology by emphasizing Western values like free expression.

Politicians and some technologists say that [ISIS accounts], and hundreds just like it, show how Silicon Valley’s efforts to crack down on the use by terrorists of social media have been toothless [...] On Sunday, Hillary Clinton [...] called on tech companies to become more aggressive. “Resolve means depriving jihadists of virtual territory, just as we work to deprive them of actual territory,” she told an audience [...]

The State Department is considering scaling back its direct involvement in online campaigns to discredit the Islamic State after a review by outside experts cast new doubt on the U.S. government’s ability to serve as a credible voice against the terrorist group’s propaganda, current and former U.S. officials said.