The 29th National Cowboy Poetry Gathering will host butteri, cowboys from Italy, who have their own unique poetry, music, gear and traditional techniques, but still have much in common with their counterparts in the American West and cattle cultures across the globe.

The show is the brainchild of American rodeo promoter Richard Tucker and is considered an important component of the China-U.S. cultural exchange program for 2011. It is being jointly hosted by the Chinese People's Association for Friendship with Foreign Countries, China International Friendship Cities Association, the National Stadium, and... Less is Forever More.