The Union Minister for External Affairs and Overseas Indian Affairs Sushma Swaraj on Wednesday said even softer powers, like yoga, Indian curry and Bollywood songs, have contributed to enhancing the “image of a new India”

Culture plays an important role in promoting tactful conversations or negotiations, and therefore it is surprising that cultural techniques have not been included as an effective instrument of diplomacy, the former ambassador, Suresh K. Goel, said here on Thursday.

While China imposes strict controls on foreign-produced entertainment at home, it is also eager to see its cultural products embraced abroad. And in Africa, Chinese television shows have become immensely popular — at least according to the Chinese state news media.

Crediting Prime Minister Narendra Modi’s “whirlwind tours” and “out-of-the-box initiatives” for bringing about a sea change in India’s global image, the Union Minister for External Affairs and Overseas Indian Affairs Sushma Swaraj on Wednesday said even softer powers, like yoga, Indian curry and Bollywood songs, have contributed to enhancing the “image of a new India”.

Top American Envoy in Ecuador Sings the Blues to Connect With Citizens, as a Medley of His Colleagues in South America Face Choirs of Hostility

THE Saipan mayor’s office will send 12 local students to Japan as part of the Sanpo-En Student International Cultural Exchange Association program.

Following the success of Qatar Brazil 2014, Qatar UK 2013 and Qatar Japan 2012, Qatar Museums Is proud to officially announce the launch of the Qatar Turkey 2015 Year of Culture.