Paju Bookcity, a 21st-century hub for the South Korean book trade less than an hour’s drive from Seoul, appears oddly deserted under limpid blue skies. But amid its understated eco-architecture are keys to understanding not just this harmonious, riverside industrial estate but also moves by South Korea to turn hardbacks into soft power.

Istanbul may be rich in cultural history, with 18th-century mosques, sultans’ palaces and Byzantine relics, but its global contemporary art offerings are nowhere near that of London, Paris and New York.

As President Obama recently announced, the Department of State’s Diplomatic Culinary Partnership, in collaboration with Brand USA, supports the National Travel and Tourism Strategy goal of bringing 100 million international visitors to the United States by 2021. In July, five members of the American Chef Corps will travel to East-Asian markets to promote U.S. tourism and agricultural exports.

Amid mounting criticism of its actions against Ukraine, Moscow is stepping up efforts to repair its image and make its voice heard in Europe, with Russian-funded think tanks and media on the ground working hard to woo Europeans.

For half a century now, America's best diplomatic tool has been its music.  Embassies overseas still want American musicians to come for diplomatic reasons. But these days they're not asking for jazz — they're asking for hip-hop.

India’s foreign policy establishment, which counts Bollywood as a key aide in spreading the nation’s footprint globally, is readying to pay the film industry back — literally — to stave off embarrassing jibes and potential litigation. The foreign ministry is purchasing the rights for India’s embassies and consulates to screen 25 popular Bollywood films after some diplomats, including at least two foreign envoys, pointed out that the legality of screenings by missions at present is dubious.