Cultural Diplomacy

Shirley Temple Black, an American cultural icon of the Great Depression Era, and U.S. Ambassador to both Ghana (1974-76) and Czechoslovakia (1989-92), passed away on Monday, February 10th. CPD reached out to a few public diplomacy scholars and practitioners for their take on her global public diplomacy impact.

The Internet is eating up "Another View on Iran," a provocative photo essay by photographer Hossein Fatemi. The exposé gives a global audience the chance to peer into the country's more modern (or scandalous) sub-culture where men and women socialize together, drink alcohol and listen to rock music. The country bans these activities, but many citizens still participate in them. Sounds familiar, doesn't it? 

Shirley Temple Black’s career speaks to the inherent power of cultural diplomacy to move people in positive ways. As perhaps the biggest child movie star in history, she made magic with her dance and voice—and her talent echoed around the world as did her powerful films which made America look vibrant and culturally robust. In many ways she made America into the great “fairy tale” it could be—a nation beckoning others with its openness and warmth.

Spaniards like Garcia Lorca arrived fleeing the likes of Franco; now they’re fleeing the Spanish economy. When Jose Manuel “Manolo” Gomara arrived in New York City for the first time in 2010, he had been away from his home country of Spain for a year, working at a restaurant in Cancun, Mexico. But he wasn’t done with his travels, and the image of this metropolis, one he gleaned from watching television as a kid, had always loomed in his mind.

Over the past few years, Sabir Nazar has emerged as Pakistan's best known cartoonist for drawing a series of cartoons that take a sharply critical look at religious orthodoxy, conspiracy theories, and misinterpretations of current affairs that feed into the Pakistani mass consciousness. Through cartoons and comments posted on the social networking site Facebook, he offers biting insights that turn commonly-held viewpoints and beliefs about Pakistan on their heads.

This year’s Super Bowl commercials viewed collectively paint a picture that the vast majority of Americans are progressives on hot button items from immigration to gay rights. Gone were the sexist spots of Super Bowl pasts. Even domain site seller GoDaddy and mens grooming line Axe dropped the Playboy ethos for “Kumbaya” humor. With 30-second commercials going for for $3 million a piece, Madison Avenue minds decided their money is best spent on positive images of men, women, boys and girls that celebrate diversity and equality. From Cheerios to Toyota that is the message that sells.

“There were no YouTube videos, online sites, or DVDs. The culture wasn’t there yet. I could hardly find any video cassettes to learn the dances from,” explains Sargis Andreasyan, better known as Godfather Flash among fellow break-dancers in Yerevan, Armenia.

Recent developments in Africa related to the contentious topic of homosexuality have reminded me of a discussion that took place during one of the interactive sessions at CPD’s 2013 Summer Institute in Public Diplomacy. During this discussion, I argued that the West needs to fully recognize and show respect to the cultural, religious, and sociological demagogy of countries (especially in Africa) opposed to the practice. This is especially true when promoting the acceptance of homosexuality as a human right.

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