Cultural Diplomacy

It’s the smallest and most obvious thing, and yet my life was at stake: I had to learn to look to the right when crossing the street.  That’s my first memory when I think back on the exchange program I attended in the United Kingdom as a junior in college.  Like everyone who takes the big jump into studying abroad, I was immersed in a different culture full of new people, foods, and sounds.

Saudi Arabia boasts about the annual Riyadh International Book Fair, where Saudis can explore a flourishing book market, meet authors and engage in intellectual discussion. Every year, however, the book fair is transformed from an intellectual market into something more resembling a battle for the hearts and minds of Saudis.

Imagine if you’d heard all your life that your relatives were musicians, then one day you find out your grandfather and his brother were, say, Simon and Garfunkel.

Saudi Arabia boasts about the annual Riyadh International Book Fair, where Saudis can explore a flourishing book market, meet authors and engage in intellectual discussion. Every year, however, the book fair is transformed from an intellectual market into something more resembling a battle for the hearts and minds of Saudis.

When you grow up in England, breakfast is an event. Not in the, “Let’s do breakfast!” way that I imagine West Coast movie types emptily holler at one another across busy studio lots, but as a deep-rooted part of our cultural makeup. Take, for example, the ‘Full English,’ a centuries-old national obsession with a symbolic breakfast table heaving with bacon, sausage, and smoked fish.

Take a moment to see some of the photos from the USC Center on Public Diplomacy's 9th Annual Research Conference, “A New Era in Cultural Diplomacy: Rising Soft Power in Emerging Markets,” held on February 28th. Scholars and practitioners from 10 different countries shared their research and insights on the expanding phenomenon. This conference explored the cultural diplomacy efforts pursued by a number of countries with emerging economies.

On February 23, two giant pandas arrived in Belgium on a 15-year loan, where they received a red-carpet welcome. Among those waiting on the tarmac were 2000 people, many of them excited kids, and also the Belgian Prime Minister Elio Di Rupo.

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