Given all that, out of the TV shows to send to the mother country, surely this one could be skipped? I'd argue just the opposite: This is exactly the kind of cultural product America should be exporting.

Over the past decade there has been a near universal surge of interest in public diplomacy. Yet, as more nations venture into the PD realm it is becoming increasingly clear that understandings of PD concepts and practices are anything but universal. One area where different views are emerging is the role of the public. Who is the “public” in public diplomacy?

Munira Akhunzada and Shasmi Maqsoudi came to Southern California to study American law, as part of a U.S. State Department sponsored program with Afghanistan to send Afghan attorneys to American for more legal education and training.

American movies have always been a bright and flickering window into our nation’s history -- a great narrative tool to tell the American story to foreign audiences. What better way could there be to support our public diplomacy than by screening documentaries about our culture and history at more than 500 American Spaces around the world?

Rita Csapó-Sweet grew up a first-generation Hungarian-American. Her parents came to the United States after World War II. Because of her ethnic background, she felt a little out of place growing up in America. But a college trip to Hungary remedied her feelings of alienation and carved out a path that saw her become a cultural ambassador of sorts.

The ability to talk is not the same as the ability to communicate. That was the advice from USC’s Nicholas Cull at a public diplomacy conference here. Asked what advice he would give to the new Secretary of State, Cull said he would first ask a question: “What’s possible? Am I going to waste my time talking about projects that can never see the light of day?”

So what does that mean about the influence of Korean culture, the image of Korea and the popularity of Korean artists worldwide? Are the viral videos of PSY a testament to Korean soft power? Or reflective of the changing landscape of new media in which hundreds of millions of netizens decided to share this humorous music video by a ‘funny Asian guy’ with their friends?