So what does that mean about the influence of Korean culture, the image of Korea and the popularity of Korean artists worldwide? Are the viral videos of PSY a testament to Korean soft power? Or reflective of the changing landscape of new media in which hundreds of millions of netizens decided to share this humorous music video by a ‘funny Asian guy’ with their friends?

Relations between Zimbabwe and Italy are set to further improve after the Italian Embassy in Harare launched introductory courses in the Italian language to interested Zimbabweans free of charge with a view to strengthening the growing business and cultural ties between the two countries.

The new Voice of America for young Chinese. Humor may not always translate well, but Jon Stewart is picking up a lot of fans in China. His gloves-off political satire is refreshing in a country where that's a rarity. Especially when it's directed against their own leaders.

Both gifted with a long history and rich culture, China and Greece should increase exchanges, learn from each other and boost win-win cooperation, Xi said during the meeting with Samaras. Xi said China and Greece should enhance their comprehensive strategic partnership to benefit the people of the two countries and promote peace and development of the world as a whole.

"In Japan, we do not see poster art anymore and its cultural relevance is fast diminishing," says Yusuke Matsuoka, Director, Arts and Cultural Exchange at the Japan Foundation, who brought the exhibition to India.

The government is considering posting dedicated cultural attaches at South Africa's missions abroad, Arts and Culture Minister Paul Mashatile said on Thursday. “Culture has now become the soft power of nations,” Mashatile said in his budget vote speech in the National Assembly, before detailing cultural exchanges with France and Britain.

Enhancing cooperation between Chinese culture and different cultures and civilizations of the world is important for mutual understanding and learning, as well as the maintenance of world peace and harmony, she said.