Brands from Brazil are capturing global attention and allegiance, while their Asian counterparts among the 'BRIC' countries, China and India lag behind, writes Jerry Clode, who leads cultural insight in Asia-Pacific for brand-development consultancy Added Value.

A significant factor helps these brands: Pakistanis love to emulate the west by buying and importing western brands. We do not wear products made in our own country, as they are widely – often unjustifiably – perceived to be inferior in quality. This is a mental state the Pakistani consumer finds difficult to shrug off: we think a global brand is far superior to one of our own.

Six teams from the Taiwan Kitefliers Association will visit Taiwan's diplomatic allies in the Pacific region to promote the country's popular folk art and boost cultural exchanges...Between August and October, the teams will visit Kiribati, Marshall Islands, Nauru, Palau, Solomon Islands, Tuvalu, and Fiji to showcase their kite-flying skills and teach locals how to make and fly kites.

The first weekend in August proved to be one huge celebration for the Caribbean country of Jamaica. While the success of Usain Bolt, Yohan Blake and Shelly-Ann Fraser-Pryce at the 2012 Olympic Games might have garnered most of the attention, the country was already firmly in the process of celebrating a rather more important milestone: fifty years of Jamaican independence.

Gastrodiplomacy is becoming a defined field of international communications and engagement in its own right, and my friend Paul Rockower has written a lot about this on his own blog (the links are on the left hand side of this page). Exploring China is not only a contribution to China's gastrodiplomacy, but also demonstrates Chinese soft power in action.

On August 15, at President Pranab Mukherjee's first official 'At Home' in Rashtrapati Bhavan's Mughal Gardens, the menu will remain drearily unchanged: samosas, idlis, sandwiches and tea-coffee. Contrast that with the White House, where food is an important tool of US public diplomacy, with everything from its executive chef to its kitchen garden and banquet menus carefully selected and promoted.

This article was translated and edited from an article by Chinese blogger Yang Hengjun (杨恒均), originally posted on the Tianda Institute website. It discusses the role of fast food entities like McDonald's and KFC in China, as well as Chinese restaurants abroad, and how they spreads the culture and values of their respective countries.

A cultural, sports and tourism exchange programme between Vietnamese and Lao border provinces will take place from August 16 in Vietnam’s central provinces of Nghe An, Quang Binh and Ha Tinh and Laos’ Xiengkhoang, Bolykhamsay and Khammouan provinces.