SHANGHAI --- Zhao Qizeng, China’s leading proponent of public diplomacy, wrote, “Culture is the soul and life of a nation.” That concept is the driving force behind much of China’s exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place on their language, traditions, and other cultural elements of their national life.

As people in Santa Lucija, a village in the small island nation of Malta, look forward to its annual Chinese Film Festival this summer, the China Cultural Center in Malta has pledged to organize more cultural events this year to mark the 40th anniversary of diplomatic relations between the two countries. Santa Lucija, the only Maltese village with a partnership with Jinchang district of Suzhou city in east China, began to offer its citizens a feast for their eyes in 2007 when it organized a Chinese film festival at the end of the summer.

Most of the YES Academy took place at Chulalongkorn University in central Bangkok including strings and orchestra, piano, dance, hip hop and the Broadway program. Thankfully, the U.S. Department of State is still budgeting for this kind of cultural diplomacy to demonstrate what we all have in common and how we can all learn to work together.

Three hundred Taiwanese students will travel to 30-plus countries this summer to promote cultural exchanges and enhance bilateral ties in what the Ministry of Foreign Affairs described Tuesday as the largest scale youth ambassador program in years.

This weekend another 100 were brutally massacred in Syria including the stabbing and axing of nearly 50 children. The U.N. Security Council condemns it, of course, but can soft power or cultural diplomacy play any role here? Or is it only a matter for hard power and military intervention?

Literature, the soul of cultural exchange, is giving conventional diplomacy a run for its space in South Asia with the mushrooming literary festivals that are provoking, discussing and building new bridges across cultures.

TONIGHT, 125 million viewers will tune in to see Azerbaijan host the live final of the Eurovision Song Contest, complete with its rainbow following. This will surely make the former Soviet country the most repressive regime ever to actively encourage gay men to come and party

There are two Latin American festivals going on – can you guess where they are? Neither of these festivals are located in Latin America, or even in the United States. Do you give up? The first festival is in its fourth year and takes place in Kuala Lumpur, Malaysia; the second festival is in its sixth year and is happening right now in Seoul, South Korea.