In a couple of recent postings I have tried to elaborate the notion of a nation brand, to identify some of the salient issues surrounding the relationship between public diplomacy and branding, and to illuminate the more subtle distinctions.

METI hopes to facilitate the global entry of some of Japan's small and midsize companies, while luring their creative foreign counterparts here to give them a competitive edge. It is hoped that the increased presence of Japanese cultural products will attract more international travelers and boost domestic tourism, METI said.

Over the years, the Indian Council for Cultural Relations has sent me to many countries to perform. Unlike professional engagements...the ICCR tours usually put you directly in the hands of Indian ambassadors in various countries, who then use you as best they think, besides having certain fixed arrangements at festivals.

A group of eight Hollywood TV and film stars completed a week-long tour of Israel Sunday as guests of the Tourism Ministry and the Public Diplomacy and Diaspora Affairs Ministry. The group of actors was led by Rabbi Irwin Katsof, the director of America's Voices in Israel (AVI), which is part of the Conference of Presidents of Major American Jewish Organizations.

If we do not highlight it often enough, cultural diplomacy promotes the creation of transnational social spaces of engagement and interaction. And, even as they are often identified with particular cultures or countries, cultural diplomatic interventions are also unavoidably cosmopolitan in nature, insofar as they move between, confront, and conjoin multiple social worlds. In this way and even when carried away by the worst excesses of national chauvinisms, cultural diplomacy is inherently a transnationalist project of sorts.